Chet Whitsitt
Sales Leader
Vice President, 
Broker, CBS, CRS, GRI
30+ Years Experience

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Mr. Jerry Obermark
The Commercial Appeal
495 Union Avenue
Memphis, Tennessee 38102

Dear Jerry,

Thank you for your call recently in regards to the award we presented to Mr. Chet Whitsitt of Crye-Leike Realtors.  I believe you will find Mr. Whitsittt's story to be interesting, humorous, and motivating to a number of your readers.  We certainly learned a great deal from Chet about using humor to motivate our customers.

As I mentioned to you, our global sales group sales group sponsored a contest to identify the zaniest, and most effective, marketing professional we could find.   Often it's easy to become a bit too traditional in our thinking within a large corporation,  so we looked outside for a little inspiration.  Over three hundred companies and individuals from around the United States were submitted to our management review panel for consideration.  As it turned out, Chet was the unanimous winner.  Chet provided more than a little inspiration, he blew our socks off!

I know you  folks are constantly looking for local success stories to publish.  You do a fine job of highlighting individuals who are contributing to the community, and creating excitement at the same time.  Chet leads the way in the Memphis Real Estate community, and his influence is being felt all the way to Dallas, Texas.  We encourage you to share the news with  your subscribers.

Respectfully yours,
Keith Martino
Global Sales Manager